Released on: July 5, 2008, 5:04 pm

Press Release Author: pragmatic marketing

Industry: Marketing

Press Release Summary: Reviewed in Inc. Magazine and Entrepreneur Magazine, the new
book Tuned In shares the wisdom the company has taught in training seminars to over
50,000 people at more than 3,000 companies world‐wide.


Press Release Body: Contact: Mark Roberts
Phone: 480.776.1908
Email: mroberts@pragmaticmarketing.com

Scottsdale-Based Company Pragmatic Marketing Hits #1 on Amazon.com with New Book
That Shares Secrets of Creating Hit Products

June 26, 2008, Scottsdale, AZ --The #1 bestselling book on Amazon.com today is TUNED
IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Breakthroughs (July 7, 2008; Wiley) by three authors from Scottsdale-based Pragmatic
Marketing.

Reviewed in Inc. Magazine and Entrepreneur Magazine, the new book shares the wisdom
the company has taught in training seminars to over 50,000 people at more than 3,000
companies world‐wide.

Craig Stull, Founder and CEO of Pragmatic Marketing said "Our book is about how to
create hit products by finding real market problems to solve.We tried the same
approach with our book by trying to address a topic we've seen entrepreneurs and
executives struggle with for years."

Phil Myers, President of Pragmatic Marketing says "We're overjoyed to see the same
philosophy we're telling readers about for creating hit products seems to have
worked for creating a hit book too. It's very gratifying to see readers are finding
something they've been hungering for in the book."
To identify a proven process for creating "resonators", the authors interviewed
nearly one hundred CEOs and studied the introduction of thousands of products. In
TUNED IN, they explore what went wrong with such tuned out products as TiVo, the
Segway, and the LG Electronics Internet-enabled refrigerator; and what went right in
developing such tuned-in hits as:
. Zipcar, a membership-based car-sharing company targeted at under-served
city-dwellers and college students who drive infrequently but regularly
. Barack Obama, who is emerged as the frontrunner because his "Audacity of Hope"
platform tuned in to voter problems
. Magnavox, which studied TV viewers to develop a handy remote control locator
. Intuit, which interviewed hundreds of people about their personal finances to
develop Quicken
. StubHub, an online marketplace for reselling and buying extra event tickets
. GoPro, which developed a camera for surfers that attaches to your wrist
. Boeing, which has developed the 787 Dreamliner with market-driven enhancements
they expect airlines will spend more to include in their jet purchases
. Stardoll, a web-based version of dress-up dolls that has more than double the
daily pageviews of Barbie.com
TUNED IN shows how to find market problems, determine which solutions customers will
pay money for, cultivate an "outside-in" culture at your organization, find and
interview people in your market face-to-face, and measure the potential impact of
solving a problem. Once you create a resonator that buyers want, it will virtually
sell itself and you can become and remain a market leader.

Stull was born and raised in Toledo, Ohio and served his country in the United
States Marine Corps. After 15 years of leading marketing and product development for
a number of technology companies, he moved to Scottsdale, Arizona and started
conducting product management and marketing training around what has become the
standard for the technology industry, the Pragmatic Marketing Framework. Over the
years his company has been recognized twice by Inc. Magazine as one of America's
fastest growing private companies and is currently expanding its operations to
support the Tuned In book and Get Tuned In business services.

Today, Stulls\' company provides seminars throughout the USA and in a dozen
international markets, and has trained more than 50,000 people worldwide. The
company provides training in public seminars as well as onsite, company-specific
seminars and workshops.

Companies who implement the Pragmatic Marketing Framework often realize increased
sales and profits. The doubling of sales growth and 30% greater gross profits are
just some of the results companies have realized when they follow the steps in the
book in creating breakthrough products customers want to buy.


Phil Myers, who has launched several market leading startups, brings over 25 years
of software industry experience to his role as President of Pragmatic Marketing.
Craig Stull, Founder and CEO of Pragmatic Marketing, started the company in 1993 to
provide product marketing training and consulting services to technology companies.
His methodologies have been taught to over 50,000 people at 3,000 companies around
the world.
David Meerman Scott is the author of the Web Ink Now blog and the book The New Rules
of Marketing and PR, which won the 800-CEO-READ Author's Choice Award in 2007. Find
out more at www.tunedinbook.com and www.pragmaticmarketing.com.
"Well-reasoned and useful...for anyone who wants to shake the sleep out of an
organization and renew a focus on creating the kind of value that customers are
willing to pay for." --Publishers Weekly
"Authors Craig Stull, Phil Myers, and David Meerman Scott use the word resonator to
describe a breakthrough offering that people instantly understand and will happily
pay for. To improve their chances of creating resonators, CEOs must identify real
problems of real people -- ideally people their companies are not yet serving. The
authors, marketing consultants all, outline a six-step process for tapping into the
dissatisfied hordes." - Inc. Magazine


Web Site: http://www.tunedinblog.com/blog/pragmatic-marketing.html

Contact Details: mark allen roberts
pragmaticmarketing
8910 e raintree
scottsdale,az 85260
mroberts@pragmaticmarketing.com
480-776-1908